Director of Lifecycle Marketing
Company: Riderflex
Location: Logan
Posted on: March 19, 2023
Job Description:
Recruiting Firm, Riderflex has been hired by our client,, to
find their next Director of Lifecycle Marketing.Company: iFIT
Industry: Consumer Products
Title: -Director of Lifecycle Marketing
Location: -U.S. - Remote
Type: -Full-time/W-2 -Director of Lifecycle MarketingAbout iFIT and
the Role: - -iFIT is a leading fitness equipment maker and digital
content creator, providing in-home and gym fitness equipment for
over 40 years. IFIT equipment and content are driving our
customer's health and fitness goals across the world through brands
that include NordicTrack, Pro-form, and IFIT, sold both through our
branded Direct-to-Consumer channels and retailers like Amazon,
Dicks Sporting Goods, and Best Buy. As the Director of Lifecycle
Marketing at iFIT, you will develop and execute strategies that
drive customer retention and engagement through email marketing and
CRM initiatives. You will leverage the iFIT content library to
create a personalized experience for our customers and work closely
with cross-functional teams to understand our target customers,
develop marketing campaigns and initiatives, and measure the
effectiveness of those campaigns.Key Responsibilities:
Develop and execute strategies that
drive customer retention and engagement through email marketing and
CRM initiatives.Leverage the iFIT content library to create a
personalized experience for our customers.Work closely with
cross-functional teams to understand our target customers and
develop marketing campaigns and initiatives.Measure the
effectiveness of marketing campaigns and initiatives.Identify and
capitalize on growth opportunities.Collaborate with
cross-functional teams to ensure the success of marketing
campaigns.Qualifications and Skills Experience:
Minimum of 8 years of experience,
primarily in consumer-facing brandsStrong background in CRM and
email marketing, with expertise in customer lifecycle management
and personalizationStrategic thinker with the ability to identify
and capitalize on growth opportunitiesExcellent communication and
collaboration skillsExperience developing and executing marketing
campaigns that drive resultsComfortable working with
cross-functional teams to drive successCompensation/Benefits:Salary
Range: $130,000 - $180,000 + Bonus -Full BenefitsAbout Recruiting
Firm, Riderflex is a national, Colorado-based, premier headhunter,
RPO, and employment agency; recruiting and searching the top talent
for staffing your teams.Our core purpose is to help create dynamic
work environments for clients and candidates. We specialize in
three core competencies; recruiting, consulting, and candidate
services. Our recruiting process includes vetting candidates
through video interviews by current C-Level executives with over 30
years of experience. We recruit for all industries and functions,
from the C-Suite to Manager level, nationwide. Riderflex brings
your leadership to the next level with consulting services,
including Human Resources, Marketing, IT, Sales, Finance, and
Operations. -Follow our company page on LinkedIn, so you never miss
an update or current job opportunities!Listen to the Riderflex
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Keywords: Riderflex, Logan , Director of Lifecycle Marketing, Executive , Logan, Utah
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