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Senior Brand Manager (Onsite or Remote)

Company: ICON Health & Fitness Inc
Location: Logan
Posted on: June 5, 2021

Job Description:


Freemotion is part of ICON Health & Fitness - the world's largest manufacturer and marketer of fitness equipment and experiences, which includes iFIt, NordicTrack and ProForm. Freemotion is a global brand which makes modern fitness machines for the multi-billion dollar fitness industry. Freemotion's comprehensive lines of cardio and strength are designed for everyone, at any fitness level, at any age.

Constantly building off its reputation of innovation, Freemotion is creating the future of fitness with intelligent technology, solid construction and design that changes how we all think about working out. Freemotion partners with ambitious businesses and brands which want to offer their client base something extraordinary, keep their clients motivated, excited and coming back for more.

Freemotion and its equipment is a catalyst for positive change world-wide, helping people live without limitations. The Marketing Team is busier than ever before due to Freemotion's ongoing success and therefore requires a strong, experienced, and hands-on Brand Strategist.


The Brand Strategist will ensure a clear, consistent, and effective brand message. The Brand Strategist will need to be forward-thinking to anticipate future trends and be a catalyst for the success of Freemotion.

The successful candidate will work closely with the Global Marketing Director to develop brand positioning recommendations and define all brand elements and tone. The Brand Strategist will develop new ways to further enhance the branding of Freemotion products and develop marketing plans through analysis of current market data and trends.


  • Designing the brand strategy for Freemotion and its products

  • Work with the Global Marketing Director on brand strategy development and evolution

  • Being a voice of the brand and the audience in each and every project

  • Create and deliver an ongoing program of market-leading customer proposition development using research and insights

  • Create and deliver target segment strategies and action plans across the customer experience

  • Ensure the end to end brand and customer experience is optimized based on insights and performance

  • Create compelling campaign themes from insights and develop forward campaign themes and strategies (12-18 month calendar).

  • Build excellent processes and relationships across all teams (internal, agencies and global partners) to deliver innovative, effective and on-brand marketing communications.

  • Distill consumer and customer insights and trends for application and optimization across the end to end brand experience

  • Deliver Consumer and Customer Insights to support the new product development process.

  • Lead on the ideation and identification of strategic brand partnerships, licenses, and collaborations for brand growth.

  • Be data-driven and use ongoing metrics to evaluate the success of the department and Freemotion brand.

  • Create and measure brand funnel metrics and performance by territory.


  • Bachelor's degree in journalism, marketing, public relations or equivalent working experience

  • 7+ years relevant experience in marketing and communications with demonstrated success.

  • Experience working collaboratively with sales, marketing and other relevant internal functions.

  • Strategic thinking and great attention to detail.

  • Computer literate including experience using CMS system, social media sites (LinkedIn, Instagram, and Facebook), Adobe Suite, Google products

  • Any equivalent combination of education and experience, which provides the applicant with the knowledge, skills, and abilities required to perform the job, will be considered.

  • Experience in B2B marketing in the fitness industry or similar industry preferred

  • Exposure and understanding of international markets preferred.

  • Comprehensive B2B marketing experience

  • Exceptional marketing copywriting skills

  • Exceptional oral and written communication skills

  • Exceptional data and analytic skills

  • Passion for fitness or health and wellness

  • Ability to manage multiple projects at a time

  • Ability to anticipate future trends

  • A dual-minded approach: creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions and create relevant content.


  • Working in beautiful Cache Valley with access to an exceptional outdoor lifestyle, a university campus nearby, and the chance to test the fitness products we create.

  • Highly competitive compensation.

  • Full benefits package (Medical, HSA, FSA, Dental, Vision and Life insurance)

  • 401(k) with company match.

  • A PTO policy that ensures you are able to find a happy work-to-life balance.

  • Access to cutting-edge technology and hardware for work and fitness.

  • Collaborative work space and environment.

  • A free beverage center and snack bar to keep you hydrated and fueled throughout the day.

Not all perks are applicable to all positions and/or locations


Your employment at ICON is "at will". You and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all. Nothing but an express written contract signed by you and a Vice President of this Company can modify this "employment at will" arrangement.

"We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, Veteran status or any other characteristic protected by law."

Keywords: ICON Health & Fitness Inc, Logan , Senior Brand Manager (Onsite or Remote), Other , Logan, Utah

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