Senior Brand Manager (Onsite or Remote)
Company: ICON Health & Fitness Inc
Posted on: June 5, 2021
Freemotion is part of ICON Health & Fitness - the world's
largest manufacturer and marketer of fitness equipment and
experiences, which includes iFIt, NordicTrack and ProForm.
Freemotion is a global brand which makes modern fitness machines
for the multi-billion dollar fitness industry. Freemotion's
comprehensive lines of cardio and strength are designed for
everyone, at any fitness level, at any age.
Constantly building off its reputation of innovation, Freemotion
is creating the future of fitness with intelligent technology,
solid construction and design that changes how we all think about
working out. Freemotion partners with ambitious businesses and
brands which want to offer their client base something
extraordinary, keep their clients motivated, excited and coming
back for more.
Freemotion and its equipment is a catalyst for positive change
world-wide, helping people live without limitations. The Marketing
Team is busier than ever before due to Freemotion's ongoing success
and therefore requires a strong, experienced, and hands-on Brand
The Brand Strategist will ensure a clear, consistent, and
effective brand message. The Brand Strategist will need to be
forward-thinking to anticipate future trends and be a catalyst for
the success of Freemotion.
The successful candidate will work closely with the Global
Marketing Director to develop brand positioning recommendations and
define all brand elements and tone. The Brand Strategist will
develop new ways to further enhance the branding of Freemotion
products and develop marketing plans through analysis of current
market data and trends.
Designing the brand strategy for Freemotion and its products
Work with the Global Marketing Director on brand strategy
development and evolution
Being a voice of the brand and the audience in each and every
Create and deliver an ongoing program of market-leading customer
proposition development using research and insights
Create and deliver target segment strategies and action plans
across the customer experience
Ensure the end to end brand and customer experience is optimized
based on insights and performance
Create compelling campaign themes from insights and develop
forward campaign themes and strategies (12-18 month calendar).
Build excellent processes and relationships across all teams
(internal, agencies and global partners) to deliver innovative,
effective and on-brand marketing communications.
Distill consumer and customer insights and trends for
application and optimization across the end to end brand
Deliver Consumer and Customer Insights to support the new
product development process.
Lead on the ideation and identification of strategic brand
partnerships, licenses, and collaborations for brand growth.
Be data-driven and use ongoing metrics to evaluate the success
of the department and Freemotion brand.
- Create and measure brand funnel metrics and performance by
DESIRED QUALIFICATIONS, EDUCATION and/or EXPERIENCE
Bachelor's degree in journalism, marketing, public relations or
equivalent working experience
7+ years relevant experience in marketing and communications
with demonstrated success.
Experience working collaboratively with sales, marketing and
other relevant internal functions.
Strategic thinking and great attention to detail.
Computer literate including experience using CMS system, social
media sites (LinkedIn, Instagram, and Facebook), Adobe Suite,
Any equivalent combination of education and experience, which
provides the applicant with the knowledge, skills, and abilities
required to perform the job, will be considered.
Experience in B2B marketing in the fitness industry or similar
Exposure and understanding of international markets
Comprehensive B2B marketing experience
Exceptional marketing copywriting skills
Exceptional oral and written communication skills
Exceptional data and analytic skills
Passion for fitness or health and wellness
Ability to manage multiple projects at a time
Ability to anticipate future trends
- A dual-minded approach: creative and an excellent writer but
can also be process-driven, think scale, and rely on data to make
decisions and create relevant content.
COMPENSATION AND BENEFITS
Working in beautiful Cache Valley with access to an exceptional
outdoor lifestyle, a university campus nearby, and the chance to
test the fitness products we create.
Highly competitive compensation.
Full benefits package (Medical, HSA, FSA, Dental, Vision and
401(k) with company match.
A PTO policy that ensures you are able to find a happy
Access to cutting-edge technology and hardware for work and
Collaborative work space and environment.
- A free beverage center and snack bar to keep you hydrated and
fueled throughout the day.
Not all perks are applicable to all positions and/or
Your employment at ICON is "at will". You and the company each
have the right to terminate the employment relationship at any time
for any cause or for no cause at all. Nothing but an express
written contract signed by you and a Vice President of this Company
can modify this "employment at will" arrangement.
"We do not discriminate in employment opportunities or practices
on the basis of race, color, religion, sex, national origin, age,
ancestry, mental or physical disability, sexual orientation, gender
identity, medical condition, genetic information, marital status,
Veteran status or any other characteristic protected by law."
Keywords: ICON Health & Fitness Inc, Logan , Senior Brand Manager (Onsite or Remote), Other , Logan, Utah
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