Campaign Manager - User Onboarding (Onsite or Remote)
Company: ICON Health & Fitness Inc
Posted on: June 5, 2021
We are in search of a Campaign Manager to lead the process
management and project management of iFIT's onboarding campaigns.
Like Marie Kondo, decluttering and organizing chaos sparks joy for
this person! This Campaign Manager is able to create a clear path
for effective project execution and is also flexible enough to
pivot and adapt to change without losing momentum. This person
should be curious, asking the right questions to help a
collaborative and creative team more clearly define the scope and
execute large and complex campaigns that drive users to begin using
their membership. The Campaign Manager has a strategic mind and
partners with others on the ideation and creation of marketing
campaigns that target iFIT members. Then, they will work closely
with cross-functional teams to bring these campaigns to life. Key
success metrics include increasing the number of workouts
(engagements) per member.
The successful candidate will possess a variety of key skills
including detailed planning, strategic leadership, creative
thinking, analytical reasoning, project management, and
problem-solving. The candidate must demonstrate a balance of
execution and project management skills with strategy, creativity,
and innovation. This individual will be responsible for leading
individuals from a variety of disciplines through the ideation,
creation, and execution process, thus leadership skills are
especially important. This Campaign Manager will pride themselves
on being a team player that removes obstacles and increases flow
This person will be required to have direct experience or
understanding of the marketing suite, especially direct, eCommerce,
and user onboarding.
Manage the intake, assignment, and process flows of Onboarding
Identify opportunities for touchpoints with customers and then
work with teams to develop campaigns to drive engagement through
Project manage the flow of these journeys, campaigns, including
ideation, concept, creation, development, and execution. Hold team
members accountable for timelines and deliverables.
Work with the Director of Onboarding and Experience PMO Manager
to create short and long-term success metrics.
Build and strengthen cross-divisional relationships with key
teams and partners.
Use research and analytics to identify opportunities for
Measure the success of each marketing campaign.
- Solve problems and remove roadblocks, allowing the execution
teams to progress.
DESIRED QUALIFICATIONS, EDUCATION, and/or EXPERIENCE
Minimum requirement BS/BA in Marketing, Business,
Communications, or applicable discipline.
Understanding of subscription services, SaaS, or eCommerce
preferred.3+ years of experience in a marketing/project management
role, preferably in a direct-to-consumer eCommerce or
Proven ability to create and develop innovative marketing
journeys that guide users through the onboarding experience.
Experience with planning and strategizing email marketing
Understanding of the impact of onboarding processes in the user
experience and lifecycle
Proven ability to think strategically and creatively.
Demonstrated ability to lead teams through defined and undefined
Experience with project management tools including Asana, JIRA,
Confluence, or Agile Methodology is a PLUS.
Excellent written and verbal communication skills along with
Familiarity with a suite of marketing programs, specifically
direct programs such as email and push marketing, along with social
Demonstrated ability to recognize customer needs and provide
Strong understanding of consumer lifecycle efforts and knowing
how to speak to a consumer in different stages of their
- Ability to multitask, set priorities, and manage time
COMPENSATION AND BENEFITS
Working in beautiful Cache Valley with access to an exceptional
outdoor lifestyle, a university campus nearby, and the chance to
test the fitness products we create.
Highly competitive compensation.
Full benefits package (Medical, HSA, FSA, Dental, Vision and
401(k) with company match.
A PTO policy that ensures you are able to find a happy
Access to cutting-edge technology and hardware for work and
Collaborative workspace and environment.
- A free beverage center and snack bar to keep you hydrated and
fueled throughout the day.
Not all perks are applicable to all positions and/or
Check us out!
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List of states we are able to hire in: AK, AZ, AR, CA, CO, CT,
FL, GA, ID, IL, IN, KS, MI, MA, MD, MN, MO, NC, NH, NJ, OH, OR, PA,
SC, TN, TX, UT, VA, WA, WI, WY .
Your employment at ICON is "at will". You and the company each
have the right to terminate the employment relationship at any time
for any cause or for no cause at all. Nothing but an express
written contract signed by you and a Vice President of this Company
can modify this "employment at will" arrangement.
"We do not discriminate in employment opportunities or practices
on the basis of race, color, religion, sex, national origin, age,
ancestry, mental or physical disability, sexual orientation, gender
identity, medical condition, genetic information, marital status,
Veteran status or any other characteristic protected by law."
Keywords: ICON Health & Fitness Inc, Logan , Campaign Manager - User Onboarding (Onsite or Remote), Other , Logan, Utah
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