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iFIT Content Curation Manager (Onsite or Remote)

Company: ICON Health & Fitness Inc
Location: Logan
Posted on: June 5, 2021

Job Description:


We are searching for a Content Curation Manager to lead the content presentation strategy within the iFit library. Reporting to the Director of Engagement, this person will work closely with content producers, marketing, analytics, and development to drive member engagement by providing a best-in-class content presentation. This person will help iFit members discover the content that is most relevant and useful to them. Key success metrics include engagement metrics, renewal rates, and user experience success measurements.

The successful candidate will possess specific skills in taxonomy, classification systems, and content management. In addition, the role requires expertise in planning, strategic leadership, analytical reasoning, and creative thinking. Analytical reasoning is critical as we expect the content strategy to be informed by data related to member interaction with the content. This individual will need to develop a deep understanding of customer interaction with content. Thus we prefer a candidate with experience in customer-facing content programs. This person will be responsible for leading individuals from various disciplines through the ideation, creation, and execution process. Therefore leadership skills are essential.


* Develop and lead the strategy of content deployment to the iFit library.
* Measure, evaluate, and understand the types of content that drive the most engagement with our members.

* Measure, evaluate, and understand how members interact with content on the iFit library.

* Organize and structure content so that it is as effective as possible at driving engagement.

* Develop a personalization strategy for content to be most relevant to each user.

* Create and manage the content update process flow.

* Develop and own the ongoing testing strategy related to content presentation.

* Contribute to and support marketing plans highlighting new and existing content.

* Work with the Director of Engagement to create short-term and long-term success metrics.

* Build and strengthen cross-divisional relationships with key teams and partners, especially content producers, marketers, analytic professionals, and development teams.


* 3+ years of experience in a customer-facing content management role, preferably in a direct-to-consumer eCommerce or a subscription-based business.
* Proven ability to create and develop content presentation strategies that drive customer engagement.

* Experience in content analysis and an aptitude for analyzing trends in content consumption data.

* Demonstrated expertise in taxonomy, classification systems, and content management.

* Familiarity with A/B testing, implementation, and data analysis required.

* Excellent project management skills.

* Proven ability to think strategically and creatively.

* Demonstrated ability to lead teams through defined and undefined processes.

* Demonstrated ability to recognize customer needs and provide appropriate solutions.

* Excellent written and verbal communication skills along with active listening.

* Strong understanding of consumer lifecycle efforts and knowing how to speak to a consumer in different stages of their lifecycle.

* Familiarity with the fitness industry, including gym management, group exercise schedule, or personal training a plus.

* Ability to set priorities, manage workflows, and deliver projects on time.

* Minimum requirement BS/BA in Marketing, Business, Communications, or applicable discipline.

* Understanding of subscription services and eCommerce preferred.


* Highly competitive compensation

* Full benefits package (Medical, HSA, FSA, Dental, Vision and Life insurance)

* 401(k) with company match

* A PTO policy that ensures your ability to find a happy work-to-life balance

* Access to cutting-edge technology and hardware for work and fitness

* Collaborative workspace and environment

* A free beverage center and snack bar to keep you hydrated and fueled throughout the day

Not all perks apply to all positions and/or locations

Check us out!



Your employment at ICON is "at will". You and the company each have the right to terminate the employment relationship at any time for any cause or no cause at all. Nothing but an express written contract signed by you and a Vice President of this Company can modify this "employment at will" arrangement.

"We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, Veteran status or any other characteristic protected by law."

Keywords: ICON Health & Fitness Inc, Logan , iFIT Content Curation Manager (Onsite or Remote), Other , Logan, Utah

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