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Digital Marketing Specialist II (On-site or Remote)

Company: ICON Health & Fitness Inc
Location: Logan
Posted on: June 6, 2021

Job Description:

SUMMARY ICON Health and Fitness is looking for a driven, quick learning marketer to manage our digital marketing efforts for the NordicTrack and ProForm brands within our rapidly growing Direct-to-Consumer department. The Digital Marketing Specialist will help manage and execute digital advertising activities, including the display and direct mail marketing efforts, across multiple platforms, such as Google and Amazon, in multiple markets. A successful Digital Marketing Specialist will take pride in their work and pay attention to the details as they effectively manage digital marketing budgets and performance in order to positively impact the department's overall performance, including website traffic and revenue. The Digital Marketing Specialist will also work with other members of the Marketing team to drive traffic, test new advertising channels, maximize ROI, and grow our Direct-to-Consumer business. JOB RESPONSIBILITIES Build effective digital advertising campaigns that will positively impact revenue and other key metrics within the Direct-to-Consumer business and align with each market's advertising focus. Optimize campaign performance by performing tests, analyzing data, and resolving inefficiencies in order to increase ROI. Manage campaign expenses including the allocation of advertising dollars, negotiating better advertising rates, estimating monthly costs, and reconciling discrepancies between actual spend and budgeted amounts. Design and execute short-term and long-term advertising plans, making sure they are current and align with overall department goals and market initiatives. Track, report, and analyze website analytics related to display advertising initiatives and campaigns Research and analyze competitor advertising Cultivate new marketing opportunities DESIRED QUALIFICATIONS, EDUCATION, and/or EXPERIENCE BS degree in Marketing, Business, or a quantitative, test-driven field 1-year experience managing digital marketing campaigns Previous experience managing performance marketing campaigns with a focus on online customer acquisition and conversions Must have an up-to-date Google Ads Display Certification Experience managing website analytics tools (e.g, Google Analytics) Knowledge of A/B and multivariate experiments Up-to-date with the latest trends and best practices in digital marketing Strong analytical skills and experience generating performance-based marketing reports COMPENSATION AND BENEFITS Working in beautiful Cache Valley with access to an exceptional outdoor lifestyle, a university campus nearby, and the chance to test the fitness products we create. Highly competitive compensation. Full benefits package (Medical, HSA, FSA, Dental, Vision and Life insurance) 401(k) with company match. A PTO policy that ensures you can find a happy work-to-life balance. Access to cutting-edge technology and hardware for work and fitness. Collaborative workspace and environment. A free beverage center and snack bar to keep you hydrated and fueled throughout the day. Not all perks apply to all positions and/or locations List of states we can hire in: AK, AZ, AR, CA, CO, CT, FL, GA, ID, IL, IN, KS, MI, MA, MD, MN, MO, NC, NH, NJ, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI. DISCLAIMER Your employment at ICON is "at-will". You and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all. Nothing but an express written contract signed by you and a Vice President of this Company can modify this "employment at will" arrangement. "We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, Veteran status or any other characteristic protected by law."

Keywords: ICON Health & Fitness Inc, Logan , Digital Marketing Specialist II (On-site or Remote), Other , Logan, Utah

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