Copywriter

Company: ICON Health & Fitness Inc
Location: Logan
Posted on: June 6, 2021

Job Description:

SUMMARY

At ICON Health and Fitness, we are passionate about empowering people to transform their lives by developing healthy, sustainable habits. We continuously strive to push the limits and bring our customers cutting-edge fitness products that will help them in every aspect of their lives. We are currently seeking a motivated individual to join our team as a copywriter.

This copywriter will need to have a strong background in communications and grammar to be able to critically write and review web listings, product packaging, below-the-fold content, and marketing-focused communications. Experience and/or understanding of keyword research and familiarity with AP style are essential. This position can be remote, but preference will be given to applicants living in Utah that can occasionally be available onsite at our Logan, UT headquarters.

JOB RESPONSIBILITIES

* Carefully write and review product listings for our retail partners - including Amazon, Walmart, Best Buy, and more.

* Ensure we are meeting best practices for search engine optimization on each of our retail partner's websites.

* Perform competitive analysis and keyword research to elevate our search ranking.

* Work within our product information management system (Salsify) to manage product data, retailer connections, below-the-fold content, product catalogs, and more.

* Collaborate with the marketing team to create packaging that stands out in a retail setting and closes sales.

* Understand and work within the limits of our established brand guidelines and retailer requirements.

* Ability to effectively shift voice based on brand and context to create a seamless customer experience that empowers each of our brands.

* Work with the marketing team to ideate and execute successful display ad campaigns.

* Collaborate with our brand teams to create effective below-the-fold content for a variety of products.

* Effectively synthesize and implement feedback on your work.

* Review, edit, and revise packaging copy, retail displays, web and ad copy, internal communications, and other content as needed.

* Communicate clearly and effectively within a team to meet collaborative deadlines and deliver high-quality content.

* Work extensively in Google Docs and Google Sheets.

* Manage several deadlines simultaneously to provide deliverables on time.

* Other duties may be assigned as the role evolves and the needs of the team expand.

DESIRED QUALIFICATIONS, EDUCATION and/or EXPERIENCE

* Must have previous experience writing to a consumer audience.

* Must have a B.A. or B.S. in a related field or equivalent experience.

* Must possess excellent grammatical and punctuation skills.

* Experience writing in a retail or eCommerce-focused role is preferred.

* In-depth knowledge of the Google Suite, especially Google Docs & Google Sheets, is preferred.

COMPENSATION AND BENEFITS

* Working in beautiful Cache Valley with access to an exceptional outdoor lifestyle, a university campus nearby, and the chance to test the fitness products we create.

* Highly competitive compensation.

* Full benefits package (Medical, HSA, FSA, Dental, Vision and Life insurance)

* 401(k) with company match.

* A PTO policy that ensures you are able to find a happy work-to-life balance.

* Access to cutting-edge technology and hardware for work and fitness.

* Collaborative work space and environment.

* A free beverage center and snack bar to keep you hydrated and fueled throughout the day.

Not all perks are applicable to all positions and/or locations

DISCLAIMER

Your employment at ICON is "at will". You and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all. Nothing but an express written contract signed by you and a Vice President of this Company can modify this "employment at will" arrangement.

"We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, Veteran status or any other characteristic protected by law."

Keywords: ICON Health & Fitness Inc, Logan , Copywriter, Other , Logan, Utah