Head of Product Innovations

Company: Basic Research
Location: Riverton
Posted on: April 3, 2026

Job Description:

Head of Product Innovation & Lifecycle Management Position Overview Basic Research is seeking a Head of Product Innovation & Lifecycle Management to lead the development and evolution of breakthrough health, wellness, and beauty products across our portfolio of brands. This leader will build and oversee a consumer-insight driven innovation engine responsible for the full lifecycle of every product—from early discovery and concept development through launch, optimization, and retirement. The ideal candidate is both a strategic product visionary and a disciplined operator who can translate real consumer problems into highly effective products that deliver measurable results. At Basic Research, we prioritize long-term customer relationships over short-term transactions. Every product must meaningfully improve the customer’s life, meet regulatory standards, and consistently exceed expectations with customer ratings above 4.5 stars. This role partners closely with R&D, regulatory, marketing, operations, finance, and sales to ensure our products win in the market and deliver strong lifetime value. Key Responsibilities Product Innovation Strategy Lead innovation strategy across all Basic Research brands Translate consumer insights, scientific research, and market trends into a pipeline of high-impact product opportunities Identify emerging opportunities in health, longevity, supplements, skincare, and beauty Build and maintain a multi-year product roadmap balancing hero products, growth products, and exploratory innovation Foster a customer-first innovation culture Consumer Insight & Product Development Lead consumer discovery through research, behavioral insights, product reviews, and category analysis Translate consumer problems into clear product hypotheses and positioning strategies Partner with R&D, formulation scientists, manufacturers, and regulatory teams to develop effective, compliant, and differentiated products Guide key product decisions, including formulation, format, packaging, claims, and pricing Product Launch & Go-to-Market Alignment Partner with marketing, sales, and operations to ensure successful product launches Define target customer, positioning, messaging, channel strategy, and financial targets for each launch Align product strategy with launch execution across DTC, Amazon, and retail channels Product Lifecycle Management Own the full lifecycle of the product portfolio Monitor performance through sales velocity, margins, customer reviews, repeat purchase rates, and market trends Lead product optimization, including formula improvements, packaging updates, pricing strategy, and margin expansion Determine when products should be scaled, repositioned, reformulated, or retired Portfolio Performance & Leadership Build a portfolio that drives strong unit economics, customer lifetime value, and repeat purchase behavior Partner with finance and operations to ensure products meet margin and cost targets Lead and mentor product managers and cross-functional project teams Communicate product strategy and portfolio performance to executive leadership Qualifications: 10–15 years of product innovation or product management experience in health, wellness, supplements, skincare, or beauty Proven track record of launching successful consumer products Experience managing the full product lifecycle from concept through portfolio optimization Strong understanding of regulated categories, including dietary supplements, cosmetics, or OTC Deep knowledge of consumer behavior, market trends, and brand positioning Experience working cross-functionally with R&D, regulatory, marketing, and supply chain teams Strong strategic thinking combined with operational execution Success Profile The ideal candidate is: Obsessed with understanding consumers and solving real problems Passionate about building products that genuinely improve people’s lives Highly disciplined about product performance, margins, and portfolio health Comfortable operating at both strategic and hands-on levels Driven to build category-defining products that earn customer trust

Keywords: Basic Research, Logan , Head of Product Innovations, PR / Public Relations , Riverton, Utah